Why Do We Love Big Cans? I Took it to The Streets to Find Out
Check out any Facebook/Twitter/Instagram feed these days – it’s all about cans! I’m the first to say that I care about my drinking vessel about as much as I care about #covfefe, but like most of the industry, I’ve been drawn to the 473 mL can. For those of you in the non-metric part of the world, we’re talking about the 16 oz. tall-boy can (slightly under to be precise). For me, I love them because when I empty one of these “tall-boy” cans into a glass, the beer stops pouring when the glass if full! As I said, I don’t care what the beer comes in, I just want to make sure I’m getting the right amount.
Lately, I’ve been told that my opinion isn’t enough. So I took this question to the streets. I went to my local liquor stores and started asking around. These are the reasons I found. Let’s see if you agree:
“The Labels are Cool!”
Breweries are working overtime to make their beer stand out on the shelf – we’re seeing some really cool labels out there. Designers seem to get more creative with cans than bottles and we have seen some really cool artwork lately. It might not directly speak to the beer inside, but I will always take a second look at a can that looks nice (see what I did there?)
“I Drink Less Beer With a Big Can”
Although at first, the logic seems off, this actually makes sense. If I want “one drink” on a weekday, one tall can will actually quench my thirst. When I have the smaller 355 mL, I am more inclined to have two. Sometimes, if those 2 beer give me a slight buzz… the floodgates swing wide open leading into to a morning of closed office doors, multiple cups of coffee and many unanswered emails.
“You Know it’s Craft!”
I don’t know about your beer market, but in BC, when you see a 472 mL can with a sticker label in a four-pack, you can guarantee that it comes from a “Craft Brewery”. By picking these tell-tale cans, you can eliminate the guesswork on whether the brewery is “Craft” or not. We also have a “Door to Door” canning company that provides breweries the ability to can their beer without investing in a costly canning line.